third-party rebates to ad agencies

Trust and transparency in client-agency relationships

From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency Survey are music to their ears.  For Financial Progression, the results mirror exactly the ethos on which the business was established: namely that the more brands understand the financial realities and business models of agencies, the more readily Read More

9 things you really need to know before doing an exit audit

Very often the first piece of work we do for a brand is an exit audit after it has parted company with an agency. Here we look at what you really need to know before doing an exit audit. We’ve completed many exit audits over the last five years. Not unsurprisingly, there are a set Read More

Did you really want to give your agency a golden goodbye?

If you’re thinking of changing agencies, it pays to do a bit of financial housekeeping before you wave them off. When you serve notice on an agency, it’s amazing how quickly everyone takes their eye off the ball. A well-known brand asked us to carry out an exit audit of a PR agency. The spend Read More

Is the top agency talent working on your business? Or on someone else’s?

When you change the agency’s fee structure, how do you know you’re still getting the same quality of staff on your account? In conversation with the Marketing Procurement Manager at one of our long-standing clients, it became apparent that the Head of Media had recently left the business. This meant that, for the first time, Read More

Trust in commercial relationships

“Trust me, I’m looking after your best interests.” A noble sentiment indeed, but how do you know whether your trust is well-placed or not? Does your account manager view the world through a similar or different lens? Well, you don’t know for sure where the trust lies in a commercial relationship until you test it. Read More

How exactly do marketing agencies make money?

Like many businesses providing services, marketing agencies make money by selling the time of their people. Take a fully-loaded salary cost and mark it up by an amount sufficient to cover overheads and make an economic profit. The more of an individual’s time that can be billed to clients, the more money the agency makes and Read More

Hide and seek: The game of audit clauses in agency contracts

When you’ve audited as many commercial marketing contracts as we have, it would be fair to say that we’ve seen a very wide range of audit clauses — from nothing through to documents which are separate to the main commercial contract, and are even longer and more detailed! A good audit clause should allow a Read More

Murky media deals

Being in the business we’re in, Marketing magazine is a must-read every week. One of the more thought-provoking columns is written by Andrew Walmsley. His focus is on matters Digital and this article on “Murky Media Deals” published in Marketing at the end of October 2010 really hits the button in certain areas (and not Read More

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