Financial Progression was delighted to be offered the opportunity to contribute to a stimulating article and series of short films created by the World Federation of Advertisers that were shot at ProcureCon Marketing Europe in June.
So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities arise that need to be tested; old, well-trodden routes to market need to be sustained; constant evaluations need to be done to ensure you’re nimble and maximizing the opportunities; and your parent company has just issued the Read More
Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial Progression earlier this year to oversee its marketing activities. Here she offers her perspective on K2 Intelligence’s report into US media transparency for the ANA.
Most brand/agency contracts state that an agency needs to hand over to their client any rebates received from third parties used on their account, whether specific or on a ‘fair share’ basis (e.g. annual volume bonuses). The question is how do you know that you are getting all your rebates back? Our experience tells us Read More
When done in the right way, contract compliance audits of marketing services agencies deliver far more value to both client and agency than simply identifying accounting errors. That was the message delivered by Philipp Schuster of adidas Group at the ProcureCon Marketing Conference held in London in June.
We are often asked ‘is agency A better than agency B when it comes to overcharging?’. The surprising answer: ‘how your brand team interacts with the agency has far more of a bearing…’ A good few years ago now, I was setting up a Finance function to support the Procurement team at a major FMCG. Read More
Very often the first piece of work we do for a brand is an exit audit after it has parted company with an agency. Here we look at what you really need to know before doing an exit audit. We’ve completed many exit audits over the last five years. Not unsurprisingly, there are a set Read More
Before you sign on the dotted line, an eye for detail and the opinions of subject matter experts can save you loads of time and money. We were approached by a well-known FMCG company to quote for an exit audit in case it decided to move away from the incumbent agency during an upcoming pitch Read More
If you’re thinking of changing agencies, it pays to do a bit of financial housekeeping before you wave them off. When you serve notice on an agency, it’s amazing how quickly everyone takes their eye off the ball. A well-known brand asked us to carry out an exit audit of a PR agency. The spend Read More
When you change the agency’s fee structure, how do you know you’re still getting the same quality of staff on your account? In conversation with the Marketing Procurement Manager at one of our long-standing clients, it became apparent that the Head of Media had recently left the business. This meant that, for the first time, Read More