marketing agency audits

WFA survey report: Achieving greater financial transparency with your media and marketing agencies

Financial Progression has been working with the World Federation of Advertisers (WFA) on a key piece of peer research:…

Read More


Podcast: Adrian Jenkins and Darren Woolley on the role of audits in Marketing and Advertising

Excerpt: ”And on extending that metaphor, the contract ends up becoming like the marriage certificate. So you stand up…

Read More


The 105th thing on your ‘to do’ list may be the most important…

So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities…

Read More


The ANA media transparency report – a marketer’s perspective

Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial…

Read More


Supplier rebates – how confident are you that your agency is declaring them?

Most brand/agency contracts state that an agency needs to hand over to their client any rebates received from third…

Read More


There’s more to this contract compliance audit lark than just money…

When done in the right way, contract compliance audits of marketing services agencies deliver far more value to both…

Read More


How different are financial practices in agencies around the world?

While accountancy may not qualify as being the oldest profession, it can date its history back to before the Roman…

Read More


4 steps to successfully manage your agency finances

More and more of our clients are recognising the benefits of a structured approach towards auditing their agencies.…

Read More


‘If one of our agencies is overcharging us, could they all be doing it?’

We are often asked 'is agency A better than agency B when it comes to overcharging?'. The surprising answer: 'how your…

Read More


Is the top agency talent working on your business? Or on someone else’s?

When you change the agency's fee structure, how do you know you're still getting the same quality of staff on your…

Read More