agency management

WFA survey report: Achieving greater financial transparency with your media and marketing agencies

Financial Progression has been working with the World Federation of Advertisers (WFA) on a key piece of peer research:…

Read More


Podcast: Adrian Jenkins and Darren Woolley on the role of audits in Marketing and Advertising

Excerpt: ”And on extending that metaphor, the contract ends up becoming like the marriage certificate. So you stand up…

Read More


Production Transparency – should advertisers outside the US be concerned?

Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises…

Read More


What a difference 365 days make

As we look back at 2016 and the world of agency relationships…

Read More


The ANA media transparency report – a marketer’s perspective

Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial…

Read More


Is it clear where an agency is making money on your account?

When an agency submits a statement of work for a production job or a media plan to a brand team, you would expect that…

Read More


Supplier rebates – how confident are you that your agency is declaring them?

Most brand/agency contracts state that an agency needs to hand over to their client any rebates received from third…

Read More


There’s more to this contract compliance audit lark than just money…

When done in the right way, contract compliance audits of marketing services agencies deliver far more value to both…

Read More


4 sensible questions to ask when working with small or young agencies

During the past year we have had the opportunity to audit some small, independent and relatively young agencies in a…

Read More


How different are financial practices in agencies around the world?

While accountancy may not qualify as being the oldest profession, it can date its history back to before the Roman…

Read More