ad agency audits

WFA survey report: Achieving greater financial transparency with your media and marketing agencies

Financial Progression has been working with the World Federation of Advertisers (WFA) on a key piece of peer research:…

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‘Creative Accounting’ – Common Themes from Audits of Creative Agencies around the Globe

As more clients understand the broader benefits of auditing their agencies, many are exploring opportunities outside…

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Production Transparency – should advertisers outside the US be concerned?

Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises…

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How do I choose the right marketing contract compliance auditor for the job?

You’ve decided to do a marketing contract compliance audit, you’ve discussed whose budget is going to fund it and now…

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What a difference 365 days make

As we look back at 2016 and the world of agency relationships…

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Am I allowed to audit my agency?

Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So…

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The 105th thing on your ‘to do’ list may be the most important…

So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities…

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Trust and transparency in client-agency relationships

From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency…

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Is it clear where an agency is making money on your account?

When an agency submits a statement of work for a production job or a media plan to a brand team, you would expect that…

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Supplier rebates – how confident are you that your agency is declaring them?

Most brand/agency contracts state that an agency needs to hand over to their client any rebates received from third…

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