Last modified 30 October 2010 by Adrian

Marketing risk management training

The serious amounts of money spent by Marketing make it worthwhile to train, or at least familiarise, marketing personnel to some significant depth on the financial risks attached to their activities. We can help.

Whether you’re looking for specific training for your brand or have heard about one of the regular seminars that we host with other like-minded professionals (brand strategists, marketing procurement consultants, media auditors, music licensing specialists etc.), we have a solution for you.

Our most popular requests are from brands that want to understand how agencies of all types make money, what to look out for when contracting with agencies and how to effectively manage the risks inherent in running consumer promotions.

In addition to client-focused training, we’ve led successful seminars supporting the Institute of Promotional Marketing’s Diploma in Promotional Marketing entitled “How to Buy Promotional Insurance and Fixed Fee Promotions”, at IPM HQ since 2011.

→ Click here to talk to us about marketing risk management training.

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