Talking Points
How do I choose the right marketing contract compliance auditor for the job?
You’ve decided to do a marketing contract compliance audit, you’ve discussed whose budget is going to fund it and now…
Am I allowed to audit my agency?
Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So…
The 105th thing on your ‘to do’ list may be the most important…
So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities…
The ANA media transparency report – a marketer’s perspective
Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial…
Trust and transparency in client-agency relationships
From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency…
Is it clear where an agency is making money on your account?
When an agency submits a statement of work for a production job or a media plan to a brand team, you would expect that…
Why we don’t work on a contingent fee basis
Given the fact that we have managed to find money that our clients are owed in 95% of the audit assignments undertaken…
There’s more to this contract compliance audit lark than just money…
When done in the right way, contract compliance audits of marketing services agencies deliver far more value to both…
You can play with my train set… but not the engines
Cast your mind back to your toughest ever panel-based job interview? Now make it even tougher and it will pretty…