Talking Points

WFA survey report: Achieving greater financial transparency with your media and marketing agencies

Financial Progression has been working with the World Federation of Advertisers (WFA) on a key piece of peer research:…

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Podcast: Adrian Jenkins and Darren Woolley on the role of audits in Marketing and Advertising

Excerpt: ”And on extending that metaphor, the contract ends up becoming like the marriage certificate. So you stand up…

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Redefining the marketing procurement value proposition

Financial Progression was delighted to be offered the opportunity to contribute to a stimulating article and series of…

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Great feedback from delegates at ProcureCon Marketing Europe!

Financial Progression received very positive feedback from attendees at our workshop at ProcureCon Marketing on 12th…

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Financial Progression is sponsoring ProcureCon Marketing Europe

We are delighted to announce that Financial Progression is sponsoring ProcureCon Marketing Europe from 11th –…

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Production Transparency – should advertisers outside the US be concerned?

Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises…

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How do I choose the right marketing contract compliance auditor for the job?

You’ve decided to do a marketing contract compliance audit, you’ve discussed whose budget is going to fund it and now…

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What a difference 365 days make

As we look back at 2016 and the world of agency relationships…

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Am I allowed to audit my agency?

Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So…

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The 105th thing on your ‘to do’ list may be the most important…

So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities…

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