Exit Audits

Am I allowed to audit my agency?

Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So…

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The 105th thing on your ‘to do’ list may be the most important…

So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities…

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Trust and transparency in client-agency relationships

From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency…

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What does ‘independent’ really mean when it comes to contract compliance auditors?

As I read through the agency's feedback on our draft audit report, I was somewhat surprised. Apparently, "We [the…

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You’ve avoided handing over a ‘golden goodbye’ to your old agency. What’s next?

You've appointed a new agency. Tick. Done the exit audit of its predecessor. Tick. Read our audit report. Tick. Surely…

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9 things you really need to know before doing an exit audit

Very often the first piece of work we do for a brand is an exit audit after it has parted company with an agency. Here…

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With advertising and marketing agency contracts, God is in the details

Before you sign on the dotted line, an eye for detail and the opinions of subject matter experts can save you loads of…

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Did you really want to give your agency a golden goodbye?

If you’re thinking of changing agencies, it pays to do a bit of financial housekeeping before you wave them off. When…

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Agencies seek fame for their creative work, not for their financial management

As an FMCG client recently discovered, priorities and practicalities dictate that the Finance function in an agency is…

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How exactly do marketing agencies make money?

Like many businesses providing services, marketing agencies make money by selling the time of their people. Take a…

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